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THE guide

Jeans style & fit guide

We offer a vast range of women’s jeans including 7 staple styles across a variety of colours and washes, with great comfort and flattering fits. From jeggings and straight leg to slim bootcut styles, we have something for everyone

JEGGING

The jegging style is a clever fusion of the skinny jeans with the ultimate comfort of leggings.

Crafted from the very best of innovative fabrics, the jegging features a super-soft feel and stretchy, flexible fit. This style is shaped to be close to the skin for a snug fit that stays super skinny all the way to the ankle.

Editor’s style tip: Go for darker shades to create a sculpted silhouette, making it perfect for your everyday look.

Super skinny

The super skinny jeans is slightly more fitted than the standard skinny as it features a narrow cut from the hips right down to the ankle.

Due to its flattering cut and comfortable fabric, the super skinny jeans is guaranteed to keep its shape for longer.

Editor’s style tip: Team a dark shade of this jeans with a pair of stylish heels for a tasteful work look. For a slim silhouette team this style with a cropped jacket.

Skinny

This fail-safe style features a narrow shape with a very slim cut, which finishes nicely at the ankle.

The skinny jeans is designed to elongate legs for a longer and leaner look. Thanks to its flattering fabric, sleek cut and Sculpt & Lift technology, this style will give you a perfectly shaped bottom.

Editor’s style tip: Look taller by opting for a high-waisted pair to give the illusion of an elongated torso.

Straight leg

Our most flattering tight-slimming fit yet that compliments a variety of figures. Although this style suits all, it’s especially great for those looking to balance out their body shape.

This straight leg style is cut slim through the leg, giving the overall appearance of an elongated silhouette in a relaxed style. Typically this style comes in a mid-rise waist and features a button fly option for ultimate comfort.

Editor’s style tip: A fantastic option for any wardrobe style or figure but it’s also particularly great for petite figures - style with trainers for a casual look

Slim Leg

A versatile option to take you from smart to casual. This slim leg style is a mix between the straight leg and the traditional skinny for a slimmer, flattering look.

Cut and designed for a long and lean looking fit, this style is snug over the hips and thighs, and with the Sculpt & Lift technology, you’ll be getting a well-defined figure.

Editor’s style tip: Team this jeans with a top that sits on the waist, and just above the hip bone as this balances out the appearance of wider hips and thighs.

Slim bootcut

A contemporary take on the vintage style, the slim bootcut jeans feature a slim-fitting flair from the knee right up to the hem.

Deemed as the modern classic, the high waist enhances the definition of the waist for an all-round sleek look - the perfect option for hour-glass figures.

Editor’s style tip: Bootcut jeans look great when worn with heels or even heeled boots. Coordinate it with a tucked-in shirt for a casually-smart look.

Relaxed skinny

A fashion-forward style with a modern fit that curves in the right places. This style is the relaxed alternative to the skinny, as it features a looser fit through the leg and then tapered at the hem.

Cut to fit narrowly towards the ankle, this pair of jeans is spacious yet structured, and is perfect for curvier silhouettes.

Editor’s style tip: Despite its casual look, this style looks great with trainers but also looks fabulous with stilettos for a killer night look - making it the perfect day-to-night choice.

Innovations

Sculpt & lift

Our Sculpt & Lift patent offers an ultra-flattering fit as well as outstanding shape retention. This innovation features curved seams and darts that flatter the figure, along with a high power stretching fabric that retains great shape, wash after wash.

Stay dark

The Stay Dark technology has been created to keep your jeans looking darker for longer. This fade-resistant technology uses a combination of specific dyes and manufacturing techniques to create denim garments that retains its rich dark colours with every wash.

Stay new

Say hello to new looking jeans every time they’ve been washed with our Stay New patent. Specially designed by our technologist to keep your jeans looking newer for longer. The age-resistant technology ensures colour and shape stay as good as when you bought them.

Dual FX

By harnessing the powers of Lycra’s high stretchiness and recovery innovation, we have created the Dual FX technology for our jeans. The result is you stay super comfortable all-day, and the jeans will always retain its shape and fit, time after time.