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THE guide

BRA FIT & STYLE GUIDES

Our handy guide has all the tips and tricks from our in-store lingerie specialists
so you can find the right bra shape and fit from the comfort of your home.
Bra sizing tips
Top tips for checking if your bra fits
  • 1. UNDERBAND

    The underband should be horizontal across your back. It should be snug but with enough room to fit two fingers underneath it

  • 2. WIRES

    The wires at the front should sit flat at the breastbone between your breasts

  • 3. CUPS

    Your breasts should be fully enclosed in each cup and there should be a smooth line where the cup ends

  • 4. STRAPS

    The bra straps should be secure, but not tight. If you drop the straps, the bra should stay in the same place

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does my bra fit?

Ill-fitting cups?

  • Go up a back size if:

  • Your breasts are spilling out of the cups at the front or under the arms

  • Go down a back size if:

  • The cups are wrinkling or gaping

Straps slipping off?

  • Loosen your bra straps if:

  • They are digging into your shoulders

  • They feel tight and are causing the cups to dig into your breasts

  • Tighten your bra straps if:

  • They are slipping off your shoulder

  • If you have narrow shoulders, avoid balcony bras as these have wide-set straps

Underband riding too high?

  • Go up a back size if:

  • The breast tissue under your arms is bulging over the underband

  • Go down a back size if:

  • Your breasts are showing beneath the underband

  • The underband is riding up your back

What about the wires?

  • Go up a back size if:

  • The wires are digging into your breast tissue

  • The wires are lifting away from your breastbone

  • Go down a back size if:

  • The wires are slipping down your body, towards your waist

How to look after your bra

Looking after your bra will help maintain its fit over time

  • Wash at 40°C or less
  • Wash light and dark colours separately
  • Use a whites detergent with brightening agents to prevent greying
  • Wash your bras in a delicates bag or pillowcase
  • Avoid tumble drying padded bras to prevent the cups distorting
  • Re-shape padded bras while damp so they dry in the right shape
  • Store bras upright to avoid crushing. To help the cups keep their shape
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BRa shape & style
Full Cup Bra
Best For: Women with larger, full or low sitting breasts
Strapless & Multiway
Best for: Women who want shape and lift without visible straps
T-Shirt Bra
Best for: Women with low sitting or different size breasts, or who want a smooth silhouette
Balcony Bra
Best For: Women with full, low-sitting, small or different size breasts
Pushup Bra
Best for: Women with low sitting or small breasts, or who want a better cleavage
Plunge Bra
Best for: Women with low or firm breasts, or who want a cleavage without lift
Specialist bras
  • DD+ Bras
    Discover supportive and stylish DD+ bras designed specifically to support larger busts. From pretty sets to sports bras and minimisers, find your perfect fit now
  • Maternity Bras
    Complete with wide adjustable straps and offering gentle shaping and support. These are non-wired to accommodate changing shape
  • Total Support Bras
    Our total support bras are designed with no wires to give maximum coverage with softer straps and fastenings. All for extraordinary comfort
  • First Bras
    Growth can be sensitive and painful. We offer special designs for young girls – shorter straps, flat seams and fastenings all suitable for developing busts
  • Sports Bras
    All our sports bras are made from innovative technical quick drying fabrics that support your every move. Uncover our variety of functional bras that are as comfortable as everyday bras
  • Post - Surgery Bras
    With scar tissue, swelling and feeling quite tender, it’s important for a bra to fit well and not to rub, explore our range of pretty, comfortable and supportive post-surgery bras