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THE guide

Jeans style & fit guide

We offer a vast range of men’s jeans in a variety of colours and washes, with great comfort and flattering fits. From straight leg to slim styles, our wide range has something for everyone!


Perfect for men who like a classic fit, the regular fitting jeans is designed for supreme comfort.

This jeans style sits high on the waist and features a straight cut from the thigh to the leg.

Editor’s style tip: Ensure you have the right length by checking that the hems breaks just on the top of your shoes.

Straight leg

Our take on the laidback jeans, this style is super-comfortable due to the added room in the seat and thigh.

The straight leg style is cut to sit low on the waist, and is straight through the thigh to the ankle - making it a great option for those with an athletic build.

Editor’s style tip: Opt for a dark denim for a slimming look, and pair with brown desert boots for a fail-safe outfit.


A great combination of the straight leg and slim fit, making the tapered fit the perfect fresh update to your denim collection.

This style is designed to sit low on the waist and tapers from the thigh right to the leg, giving a smart, tidy appearance.

Editor’s style tip: Coordinate this style with a crisp, white shirt for a smart-casual look.


A versatile option to take you from smart to casual. The slim leg style is a mix between the straight leg and the skinny jeans, and is cut to sit low on the waist.

This style of jean is perfect for those who appreciate a slim look, but like enough room to move in it.

Editor’s style tip: Pair your slim jeans with a formal shirt for a sharp look.


The skinny jeans is our most slender and contemporary fit - perfect for those who like close-fitting jeans.

The skinny style is cut to sit low on the waist and features a narrow shape right to the ankle.

Editor’s style tip: Despite its casual look, this style looks great with brogues as well as trainers - making it the perfect day-to-night choice.


With stretch

By harnessing the powers of extraordinary stretchiness and recovery innovation, we have created the With Stretch technology. This innovation means that you stay comfortable all-day, and the jeans will always retain its shape and fit.


The Stormwear technology has been specially designed to make denim water repellent. This is great for those subjected to wet climates, as it keeps denim drier and smarter for longer.

Stay new

This innovation is specially designed by our technologist to keep your jeans looking newer for longer. The age-resistant technology ensures colour and shape stay as looking good after every wash.



Designed for those who are always on the go, our Travel innovation features super-soft fabric, which is highly flexible, durable and breathable- perfect for those who are travelling for long periods of time.

Climate control

Our climate control jeans use Coolmax All Seasons fabric, which is engineered to enhance comfort while performing in varying ambient conditions. This means even in hotter climates you can still feel cool and comfortable in your jeans.

4 way stretch

Our 4-way stretch jeans offer improved comfort and a high performance stretches in 4-ways, including crosswise and lengthwise. This allows you to have full freedom of movement while looking good.